Putting your business online magnifies your customer base into a potentially worldwide audience. This, in turn, should increase your sales and your profits.
Today, while an overall business strategy is a must to start your online business, you can easily do away with the technology hassles by opting for a Content Management System.
To help you choose the best CMS for your business, let’s take a complete rundown on Magento vs WordPress – the two of the most popular platforms that you should consider when building an online store with a CMS:
What is a Content Management System (CMS)?
A Content Management System, or CMS, is a suite of applications or programs that lets you create and manage content that you want to put on the web. This content can include text, photos, videos, audio, shopping carts, games, comment boxes, interactive buttons, and programming code.
The primary advantage of a CMS is the ease of use. By putting together components, such as text boxes and photo frames into a window, you can create functioning business websites that allow for shopping without having any programming or network background.
The primary disadvantage is that you can only use what has been created for the CMS platform. If you have a new idea that you want to implement, you still need programming expertise.
Magento vs WordPress
Because it is specifically designed for ecommerce development, Magento easily creates online stores for adding products quickly, driving marketing, comparing specs, offering discounts and coupons, generating reports, optimizing search engine results, and managing multiple stores. A large pool of themes is available to standardize your site. A theme is a general design that unifies the background, fonts, layout, headers, footers, and other elements.
WordPress is primarily used for blogging, which makes it easy to create websites that focus on presenting text, photos, and multimedia. Not only does WordPress provide a user-friendly interface, its extensive user base provides a multitude of templates, themes, and third-party open source plug-ins such as the popular WooCommerce platform.
Ease-of-use: By using pre-built themes, answering questions, and choosing options, you can easily customize either platform to create the website you need.
Open-source platforms: If their current functions don’t meet your need, you can freely extend them with some coding.
Versions: Their free versions let you try them out before moving up to a more feature-rich paid version.
The following factors can help you determine which one works best for your business: